Under Armour's ColdGear Infrared technology stores your body heat in a printed ceramic texture and returns it back to you. In other words it is kind of like a coffee cup for your body. To tell this product story I collaborated with the Under Armour Brand Creative Team to conceptualize, direct and edit this commercial, which was used as a Canadian national broadcast spot.
Featuring professional snowboarder, Dustin Craven, all footage was captured during one day of filming outside of Whistler, British Columbia. We partnered with Mirada for the creation of the visual journey into the jacket.